Incorta Named a Niche Player in 2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

As announced today, Incorta has been recognized as a Niche Player for the fourth consecutive year in the 2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence. Our platform continues to push the boundaries of innovation, delivering cutting-edge capabilities that empower customers to unlock the full potential of their complex operational data.‍

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Redefining Operational Analytics with AI-Powered Innovation

"Incorta is a lakehouse-native unified data and analytics platform tailored for analytics on live, operational data across multiple enterprise applications.  Our unique approach integrates complex data from multiple systems of record to deliver harmonized, business ready analytics in your systems of intelligence." said Ashwin Warrier, Incorta's Head of Product.

We believe this year's Magic Quadrant™ recognition underscores that Incorta's vision and strategy are headed in the right direction as we focus on making complex data from operational systems even easier to access, with real-time updates and helping our customer deliver AI and Analytical ready data. 

AI and Automation Advances

Since our 2024 Magic Quadrant recognition, Incorta has pursued and implemented transformative capabilities that redefine speed and productivity for business users, analysts, data engineers, and IT teams alike:

Google Cloud Agent-to-Agent Protocol: Incorta is among the first partners backing Agent2Agent (A2A)—a new open protocol from Google Cloud that enables AI agents to securely communicate, coordinate, and collaborate, regardless of vendor or platform. This groundbreaking partnership positions Incorta at the forefront of multi-agent AI collaboration.

Intelligent Accounts Payable Agent: We've launched an AI-powered accounts payable agent for Google Cloud's Agentspace that combines natural language querying, ERP data integration, and intelligent automation specifically designed for enterprise finance teams. This solution demonstrates our commitment to bringing AI directly to critical business processes.

Strategic Partnerships Driving Customer Success

Incorta continues to expand strategic partnerships that bring best-of-breed joint solutions to our customers. Notable partnerships launched since mid-2024 include:

●  Google Cloud Integration: A powerful joint solution that simplifies Oracle ERP data complexity for BigQuery customers, enabling seamless access to live, transaction-level financial data

●  Workday Adaptive Planning Integration: Enhanced planning capabilities that integrate seamlessly with Workday environments, announced in May 2024

What Sets Incorta Apart

We feel our continued recognition as a Niche Player reflects the unique value we deliver to customers through three core differentiators that define our approach:

Rapid Implementation Without Compromise: Through our Direct Data Mapping^TM (DDM) technology, we eliminate traditional ETL bottlenecks by integrating and harmonizing data from multiple sources without transformations, preserving original data fidelity. This streamlined approach enables customers to create business-ready datasets and generate insights in record time.

Real-Time Operational Intelligence: With incremental data refreshes delivered in micro batches at scale, Incorta provides the low-latency data availability that modern businesses demand. This capability proves essential for time-critical operations like inventory optimization and financial period close processes.

Industry-Ready Analytics Solutions: Our comprehensive packaged applications for enterprise systems like Oracle, Salesforce, SAP, and Workday come equipped with prebuilt business schemas and analytic dashboards that embody industry best practices, enabling rapid deployment for complex use cases across finance, supply chain, and human resources.

Customer Success in Action

Before implementing Incorta, Kito Crosby struggled with silos of fragmented data from multiple business units, each with their own systems. Manually produced reports based on inconsistent data which never seemed to be aligned, often outdated, and sometimes even produced contradictory conclusions. The team was constantly trying to piece together different versions of the truth from various sources.  Now, after fully harmonizing their reporting through Incorta, Johnson K. Lai, Chief Information Officer (CIO) for Kito Crosby is providing his executive team, as well as the broader organization more automated, timely and accurate reports. Johnson shared his excitement with the team saying, “The first thing I saw today when I woke up was an Incorta revenue report waiting for me to review!"

Looking Forward: Transforming Decision-Making at Scale

Incorta continues to redefine data analytics by enabling companies of all sizes to capitalize on the true potential of their complex, operational data. Our pre-built solutions, powered by AI and enhanced through strategic partnerships, accelerate analytics development while delivering faster time to value.

As we reflect on four consecutive years of Gartner Magic Quadrant recognition, we remain committed to transforming decision-making processes and driving substantial business growth for our customers through innovative operational analytics capabilities.

Get your own copy of the report here.

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Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, Anirudh Ganeshan, Edgar Macari, et al., 16 June 2025

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