Who We Are
Incorta is helping world leading brands gain insights they previously thought impossible—with agility, simplicity and business results that are simply incredible. Our in-memory analytics and Direct Data Platform™ is a modern approach to data management, analytics and BI that sets us apart.
How we Founded Incorta…
When Klaus, Hichem, Matthew and I left Oracle in 2013 to found Incorta and begin developing our Direct Data Mapping engine and platform, everyone thought we were crazy. They said: “If Oracle—the most powerful data company in the world—can’t do it, what makes you think a startup has any chance?”

But everywhere we looked, there was a massive disconnect between the expected value of data and what companies were actually getting out of it. Clearly, traditional approaches and architectures were not working. So, we set out with a disruptive vision for what the future of data analytics would one day look like, and now—just seven years later—that vision is being validated left and right.
Early Incorta adopters are not only solving age-old data problems that continue to plague the vast majority of companies today in a matter of days or weeks—they are also discovering entirely new product and service opportunities that were hardly even conceivable before Incorta's Direct Data Mapping Platform. We hear new stories like this from our customers every single day, and it’s immensely inspiring.
Hear the full Incorta story here on Dealmakers Podcast.

Our Mission
“Our mission has, and always will be, to build products that expand enterprise data capabilities, and cut project time and cost by more than 80% with speed, simplicity, and accuracy. We’re proud to be recognized as a leader in achieving this goal.”
Osama Elkady
CTO and Co-Founder, Incorta
Our Values
Act Like Owner:
Think Like Customer. Act Like Owners:
Every customer represents an opportunity for Incorta to help them transform their business and their people. We take this opportunity personally; we feel like we are in our customer’s shoes - that their business is our business, their success is our success. We create raving fans of our customers, our partners and of each other. If our customers aren’t raving about Incorta people and our products, then we have not achieved the level we strive for. We act like owners of Incorta. We make purposeful decisions quickly, execute them with intensity, and simplify where we can.
and with Respect:
Honestly, Transparently, and with Respect:
We’re honest, transparent and committed to doing what’s best for our customers and our company. We openly collaborate in pursuit of the truth. We focus on putting ourselves in the shoes of others, and have no tolerance for politics, hidden agendas or passive-aggressive behavior. To truly live this value, we welcome hard conversations and don’t make assumptions, ask and answer questions. We rely on each other to find solutions. Our teams are our toughest critics and our biggest challengers but they are also our loudest supporters.
Blog . April 21, 2021
In the Golden Age of Collaboration in Data Analytics, the Customer Wins
As the head of product strategy at Incorta, I spend a lot of time thinking about the future of how business users intersect with data analytics and..
CFO Summit Finance Evolution 2021
Incorta is a sponsor of this two-day virtual summit, like-minded finance professionals will cover essential topics for CFOs and finance executives, sharing actionable insights and solutions.
August 5, 2020
Incorta Wins Microsoft 2020 U.S. Startup Partner of the Year Award
We are thrilled to announce that Incorta has been named the 2020 Microsoft US Partner Award Winner in the “Startups” category. Approximately 3,300..
Overall Leader in Customer Experience and Vendor Credibility
Incorta was named a leader in the Dresner Advisory Services Analytical Data Infrastructure Market Study, beating out Amazon Web Services, Microsoft Azure and Google Cloud Platform, and securing the #1 position for sales/service with a perfect “recommend” score.