Incorta Direct Data Platform

The unified data analytics platform that provides everyone with the means to acquire, enrich, analyze, and act on business data with unmatched speed, simplicity, and insight.


Incorta Intelligent Ingest

The fastest way to transform, connect, and prepare data from multiple data sources for complex analytics.


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How to know your customer using data

With more customer data available than ever before, teams can finally identify critical trends quickly and make smart pivots for faster growth. Learn how to apply these strategies during COVID in this blog.

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Who We Are

Incorta is helping world leading brands gain insights they previously thought impossible—with agility, simplicity and business results that are simply incredible. Our in-memory analytics and Direct Data Platform™ is a modern approach to data management, analytics and BI that sets us apart.


How we Founded Incorta…

When Klaus, Hichem, Matthew and I left Oracle in 2013 to found Incorta and begin developing our Direct Data Mapping engine and platform, everyone thought we were crazy. They said: “If Oracle—the most powerful data company in the world—can’t do it, what makes you think a startup has any chance?” 



But everywhere we looked, there was a massive disconnect between the expected value of data and what companies were actually getting out of it. Clearly, traditional approaches and architectures were not working. So, we set out with a disruptive vision for what the future of data analytics would one day look like, and now—just seven years later—that vision is being validated left and right.

Early Incorta adopters are not only solving age-old data problems that continue to plague the vast majority of companies today in a matter of days or weeks—they are also discovering entirely new product and service opportunities that were hardly even conceivable before Incorta's Direct Data Mapping Platform. We hear new stories like this from our customers every single day, and it’s immensely inspiring.

Hear the full Incorta story here on Dealmakers Podcast.


Our Mission

“Our mission has, and always will be, to build products that expand enterprise data capabilities, and cut project time and cost by more than 80% with speed, simplicity, and accuracy. We’re proud to be recognized as a leader in achieving this goal.”

Osama Elkady
CTO and Co-Founder, Incorta


Our Leadership

Our leadership created the Incorta Direct Data Platform™ to upend the status quo for how companies think about data and analytics. Our software is powered by an amazing leadership team and board who came to Incorta to make the impossible possible.


Backed by Top Investors

Our Values

Think Big:

Think Big:
Powered by Incorta, businesses can do amazing things that they could not conceive of before. The Incorta Team has powered this transformation, and our ability to continue to think big is fundamental to how we drive value through our product and through our customers. In everything we do, we challenge our ideas of what’s possible in order to better meet the needs of our customers.
Think Like Customer.
Act Like Owner:

Think Like Customer. Act Like Owners:

Every customer represents an opportunity for Incorta to help them transform their business and their people. We take this opportunity personally; we feel like we are in our customer’s shoes - that their business is our business, their success is our success. We create raving fans of our customers, our partners and of each other. If our customers aren’t raving about Incorta people and our products, then we have not achieved the level we strive for. We act like owners of Incorta. We make purposeful decisions quickly, execute them with intensity, and simplify where we can.

Honestly, Transparently,
and with Respect:

Honestly, Transparently, and with Respect:

We’re honest, transparent and committed to doing what’s best for our customers and our company. We openly collaborate in pursuit of the truth. We focus on putting ourselves in the shoes of others, and have no tolerance for politics, hidden agendas or passive-aggressive behavior. To truly live this value, we welcome hard conversations and don’t make assumptions, ask and answer questions. We rely on each other to find solutions. Our teams are our toughest critics and our biggest challengers but they are also our loudest supporters.

Join Our Team

Across the globe, Incortans are passionate about creating (business) value from data. We think big. We think like our customers and act like owners.


Recent Blogs & Press

In the world of data analytics, Incorta makes waves as a leading technology for future-forward brands. Discover what experts have to say, keep up with latest news and insights, and stay briefed on key industry conversations.


Data Wizard . July 27, 2021

Introducing the Data Wizard: 4 Small Steps to Data; One Giant Leap for Data Analysis

The very latest Incorta development sprint includes the new Data Wizard feature, which makes it faster and easier for people to load and interact..

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Unified Analytics Platform vs. Point Solutions: Betting on the Future

Watch this webinar to see how Claudia Imhoff explores the merits of each approach – what works, what doesn’t, the criteria companies should consider when making the call, and where concessions frequently come into play.


August 5, 2020

Incorta Wins Microsoft 2020 U.S. Startup Partner of the Year Award

We are thrilled to announce that Incorta has been named the 2020 Microsoft US  Partner Award Winner in the “Startups” category. Approximately 3,300..

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Overall Leader in Customer Experience and Vendor Credibility

Incorta was named a leader in the Dresner Advisory Services Analytical Data Infrastructure Market Study, beating out Amazon Web Services, Microsoft Azure and Google Cloud Platform, and securing the #1 position for sales/service with a perfect “recommend” score.




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Join us for upcoming live events, weekly demos, office hours, and peer-to-peer networking opportunities.

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