Direct Data Platform™

The Incorta Direct Data Platform™ is a self-service solution designed to analyze data from any source with lightning-fast speed, simplicity, and insight. Go here to see how it’s done.

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Incorta Cloud

The fastest path from complex data to the best intelligence possible. Incorta Cloud provides a modern and cost-efficient platform for data analytics, data science, and business intelligence.

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Direct Data Mapping

Incorta Direct Data Mapping™ reduces query times by more than 10x without any transformations, reshaping, modeling, or data aggregating. 

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Stop here for guides, blueprints, ebooks, and other resources that illustrate modern approaches for accessing, analyzing, and acting on data across roles and industries.

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Get all the facts on modern analytics in self-paced learning paths led by our experts. Enjoy courses designed for administrators, developers, and analysts.

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DocumentationDocumentation

Dive into Incorta with official documentation, how-to’s, tech specs, user tips, and more. Get the answers needed to optimize your daily user experience here.

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CommunityCommunity

Join others and discuss the platform, register for webinars, explore events, learn about new product releases, and get support from the Incorta community.

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Need help navigating Incorta? Our experts are ready to help. Our team is here to answer questions, troubleshoot, and provide solutions to optimize user experiences.

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How to know your customer using data

With more customer data available than ever before, teams can finally identify critical trends quickly and make smart pivots for faster growth. Learn how to apply these strategies during COVID in this blog.

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Old Problems. New Thinking.

Unleashing incredible innovation to advance analytics.

“All car engines may look different but they all run pretty much the same—then you
look at Tesla and it looks and runs differently.


Incorta is very close to what Tesla is for cars.”

Osama Elkady, CEO, Incorta

Leadership Team

With expertise gained from years at some of the world's most successful companies and technology innovators including Apple, Facebook, Starbucks, Nortek, Oracle and Microsoft, Incorta’s leadership team has stepped out of the old world of data analytics and into a new one we are building together.

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Osama Elkady
CEO and Co-Founder

Osama has more than 25 years of enterprise software experience. Prior to co-founding Incorta, he was Vice President of Oracle Applications Development. For two decades Osama developed and helped bring to market Oracle’s enterprise applications and business intelligence tools. He holds multiple patents related to data management and has invented new approaches to mobile strategy and information discovery.

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Mohamed Dekhil
Vice President, Engineering

With 14 patents and more than 60 published articles, Mohamed is a recognized innovator in data analytics, mobile applications, and cloud platforms. At Incorta, he leverages his openness, curiosity, and passion for all-things-data to help guide the company’s overall strategic direction while leading all product development and engineering efforts. Prior to Incorta, Mohamed worked at Apple, where he led a global team of more than 250 internal software developers and system analysts who built state-of-the-art enterprise services and applications for Apple’s internal human resources, compensation, scheduling, and communications functions. Before Apple, Dekhil held several leadership roles at Hewlett Packard, including that of chief technologist for strategic innovations at HP Labs.

Hichem Sellami

Hichem Sellami
Vice President, Applications and Co-Founder

Hichem is a data warehouse and analytics expert and has design experience in a variety of industries, including project management, accounting, financial services, insurance, health services, pharmaceuticals, supply chain and human resources. Hichem spent nearly a decade at Oracle as an applications developer and software development director. Prior to Oracle, Hichem spent 7 years at Siebel and helped develop Siebel Analytics. He holds two master’s degrees and a PhD in Mathematics and Industrial Engineering from the University of Wisconsin-Madison.

Matthew Halliday

Matthew Halliday
Executive Vice President, Product Strategy and Co-Founder

Matthew is a veteran software engineer and data analytics expert, he co-founded Incorta in 2013 after more than 15 years at Oracle and several years managing products at Microsoft. With over 20 years of experience developing products and taking them to market, Matthew has served in several key roles across the company, playing a hand in nearly every aspect of Incorta’s growth and product development. An artist at heart, Matthew is drawn to technology in much the same way he is drawn to music and design – with a passion and vision that he brings to his work at Incorta every day. Matthew holds a degree in computer science from the University of Liverpool, where he graduated with honors.

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Tara Ryan
Chief Marketing Officer

Tara has more than 25 years of proven experience in global marketing for technology businesses in ERP, mid-market, SMB, security, and industry offerings. She has driven fast growth for multiple SaaS, IPO and public companies including Coupa, Proofpoint and Zebra Technologies. Tara also led global comms and marketing for start-up, VC-backed  companies such as Navis/SmartTurn, Ketera and NetSuite where she led the companies to accelerated growth and expansion. During her tenure at Deloitte Consulting, Tara served as a Director of Worldwide Marketing where she launched campaigns with companies such as SAP, Hewlett-Packard, IBM, PeopleSoft and Oracle.  She also was Vice President of Corporate Marketing at Commerce One, Inc. and  was Vice President of Worldwide Marketing for Network Associates, where she managed marketing for five business units: McAfee, PGP, Sniffer, Magic Help Desk McAfee.com’s IPO. Tara also led global advertising initiatives  and managed global advertising agency support at Oracle Corporation.

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Brian Keare
Chief Information Officer

Brian is the CIO of Incorta where he advises Fortune 10 to Fortune 500 companies on their digital transformation strategies and how to gain the most valuable data insights in real time. Keare most recently was senior vice president of IT at Nortek Security & Control, a $600M company that engineers, manufactures, and distributes tens of thousands of security and home automation products. He holds an MBA from the Stanford Graduate School of Business and a BA from Princeton University.

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Robert DeMartino
Chief Revenue Officer

Robert has more than 25 years experience building all aspects of the customer facing organization from major accounts to enterprise and mid-market sales, channels, customer success and services. Robert has worked with successful early stage start ups and has built sales organizations from the ground up to well over a thousand people while diligently serving enterprises across the globe. He led domestic and international sales teams in the Americas, Europe and the Asia Pacific region while at Sun Microsystems. More recently he was part of the executive team bringing new and disruptive technologies for Data and Analytics to the market with Greenplum | Pivotal and Platfora up through their successful acquisitions by Dell | EMC and Workday respectively.

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Karl Meyer
Executive Vice President, Strategy and Alliances

A recognized leader in driving transformational change at Fortune 100 companies, Karl focuses on building a robust, multi-faceted partner ecosystem comprised of technology partners with whom Incorta’s technology integrates; system integrators interested in embedding Incorta’s technology within their own solutions; and traditional go-to-market partners, such as resellers and distributors. Immediately prior to Incorta, Karl founded and grew the enterprise business development function at leading venture capital firm Kleiner Perkins, and before that drove the strategy behind Hewlett Packard Enterprise’s hybrid cloud and advanced analytics transformation areas.

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Klaus Fabian
CTO and Co-Founder

Klaus has more than two decades as a software developer and product manager. Klaus co-founded Incorta after more than a dozen years at Oracle where he was a director and developed Business Intelligence applications including BI Publisher. Klaus is a seasoned veteran of the analytics space. He started his career as a software developer in Germany. Klaus holds an advanced degree in computer science and an MBA from UC Berkeley.

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Dresner Report

Incorta is best in class for consulting product knowledge, experience, and continuity in Dresner’s 2020 Analytical Data Infrastructure Market Study.

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