.png)
Most enterprise data platforms were designed to answer a question: What happened?
But AI is increasingly being asked a different one: What should happen next?
Take a simple example. A dashboard can tell you inventory is running low. An AI-powered workflow might recommend a reorder, identify at-risk suppliers, and surface downstream impacts before they affect the business. Those outcomes depend on access to the operational data that reflects what is happening across the business right now.
As organizations move from reporting to AI-driven workflows, operational systems are becoming more than systems of record. ERP, finance, supply chain, and other operational systems contain the signals that reflect what is happening across the business right now. Making that data available to analytics and analytics and decision-support workflows is becoming critical as organizations look to respond to changing business conditions in real time.
Bringing operational systems into AI workflows
Incorta helps organizations bring live ERP and operational data from systems such as SAP, Oracle, Workday, and NetSuite into BigQuery while preserving the relationships, hierarchies, and business rules embedded within those systems. Using Direct Data Mapping™, Incorta maintains the structure of source applications, reducing the need for extensive transformation and modeling before data can be used across reporting, machine learning, and AI initiatives.
On Google Cloud, BigQuery becomes an operational foundation where Gemini and AI-driven workflows can work from the same trusted business data. Instead of relying on separate data pipelines for reporting, forecasting, and operational workflows, teams can work from a common foundation that reflects current business conditions and keeps decision-support systems aligned.
That allows AI to operate on current business signals rather than historical snapshots. It can help identify potential supply chain disruptions as conditions change, recommend inventory actions based on current demand signals, surface financial risks before they escalate, or initiate next-step actions directly within business workflows.
Turning operational data into business action
The value of operational data extends beyond reporting and visibility. It creates the foundation for systems that can increasingly support decisions and actions using the same trusted business context that powers analytics today.
For data and AI leaders, the opportunity is not simply faster reporting. It is the ability to operationalize AI on top of the systems that already run the business. Instead of creating separate data architectures for analytics, AI, and future initiatives, organizations can build on a shared operational foundation that supports all three.
As AI adoption continues to accelerate, the organizations that move fastest may not be the ones with the most data. They may be the ones that can turn operational data into action.
Learn more: Explore Incorta on the Google Cloud Marketplace to see how Incorta and Google Cloud help operationalize AI on top of trusted enterprise data.
