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How to know your customer using data
With more customer data available than ever before, teams can finally identify critical trends quickly and make smart pivots for faster growth. Learn how to apply these strategies during COVID in this blog.
Incorta Blog
Get the latest on Direct Data Platform topics, including Direct Data Mapping, and Incorta Cloud.
Blog Articles
How to Create a Data-Driven Culture from the Top Down
In the past several years, it seems like the quest for organizations to create a data driven culture has intensified.
Introducing the Data Wizard: 4 Small Steps to Data; One Giant Leap for Data Analysis
The very latest Incorta development sprint includes the new Data Wizard feature, which makes it faster and easier for people to load and interact with their own data. This is important because the...
In Data We Trust: Why Data Governance is an Important Strategic Imperative for Retailers
The amount of data retailers have and the way we use data has changed over the past decade. We’ve become much more dependent on data. That means our approach to data governance has to change as...
It’s Faster than Ever to Power Azure Synapse Analytics with Direct Data Mapping
Great partnerships can change the course of history. This simple yet powerful truth sits at the very heart of our work in collaboration with Microsoft Azure in recent years – and the team’s...
Breakout Moment: As Global Demand for Unified Data Analytics Soars, Incorta is Flying High with $120M in Series-D Funding
When I joined Incorta as CEO six months ago, I inherited a company with a phenomenal team, world-class partners and investors, and endless customer validation from some of the most valuable and...
AI for FP&A: Science fiction, disruption, or enhancement?
Is artificial intelligence (AI) “disrupting” financial planning and analysis? We hear and read this a lot. But I challenge that premise. To me, the word “disrupt” means to interrupt, alter, or...
How to curb shadow IT by letting go of the last mile
According to a 2019 survey of 1,000 US based IT professionals, The Upside of Shadow IT, 97 percent of IT professionals said employees are more productive when allowed to use their preferred...
Incorta Connector for Tableau: A high performance, high fidelity connection
Over the past decade or so, Tableau has become one of the world’s most popular business intelligence tools. It is easy to learn and intuitive to use, and against a high performance database, it...
Dream realized: Announcing Incorta Mobile with Augmented Reality
Back when we founded Incorta in 2013, we envisioned a data analytics platform that would be mobile first. At that time, pundits were predicting that mobile devices, especially the iPad, would soon...