Incorta Direct Data Platform

The unified data analytics platform that provides everyone with the means to acquire, enrich, analyze, and act on business data with unmatched speed, simplicity, and insight.


Incorta Intelligent Ingest

The fastest way to transform, connect, and prepare data from multiple data sources for complex analytics.


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Incorta Named for First Time in Magic Quadrant™

CEO Scott Jones shares insights on Incorta being named in the 2022 Gartner® Magic Quadrant™ for Analytics & BI Platforms. "The data warehousing paradigm can no longer keep up with the demands of today’s world."

Read Blog

Incorta Named for First Time in Magic Quadrant™

Sales & Marketing Analytics

Make more-informed decisions based upon a complete picture of all sales and marketing and —in real-time. Leverage all the sales and marketing data you need to quickly analyze, adapt, and keep pace and achieve customer 360.


Sales and Marketing Analytics

Bring all your tech stacks into one view for self-serve sales and marketing analytics

Sales and Marketing teams are challenged, on the hour, of keeping up with an age of disruption. They are managing complex tech stacks that create the ability to act on meaningful KPIs and drive our brands' affinity ahead of others.
Leveraging all the data in today’s sales and marketing tech stacks to drive operational efficiencies has become a prerequisite of any sales or marketing team today. Incorta’s approach to bringing together one single source of data truth as well as the ability to act on it has won Incorta the trust of some of the world’s largest consumer and business brands.
Marketing Analytics

Marketing Analytics

Pull from all marketing and sales tech stacks to speed up operational and ROI success from Incortas Direct Data Platform™ 

  • Pull together data from CRM, SFA,  SaaS applications, service and support apps and clouds and customer data platforms (CDPs) transactional systems and custom data sources for a complete view (CDPs) transactional systems and custom data sources for a complete view
  • Remove delays and lengthy IT projects in creating a 360-degree approach to marketing and adapting 
  • Unite data and create the single source of truth they need to analyze all data in seconds for actionable, impactful campaigns and customer insights. 
  • Drive maximum ROI on campaigns and media investments.
Incorta Direct Data Platform


Gain a fast and accurate 360 degree marketing approach with Incorta’s Direct Data Platform™

  • Overcome all data obstacles to deliver hyper relevant customer experiences.
  • Keep up with the pace of today's customer journeys by capturing data on all touchpoints and maintain a competitive edge
  • Meet all business requirements around data from multiple, disparate sources, so teams from IT, BI, and quickly create a unified view, faster front-end performance and lead times, all while keeping full data fidelity

Incortas Direct Data Platform™ helps all marketing teams bring together data from all of the disparate systems, such as customer data platforms (CDPs), CRM systems, transactional systems and even statewide zip code data, in the case of Covid operations, to create a real time customer experience, or 360-degree approach to customer value.

Data analytics in Marketing Campaigns

Marketing Campaign Analytics

Evaluate and optimize marketing campaign effectiveness with Incorta’s Direct Data Platform™

  • Quickly determine which marketing campaigns and messages generate the greatest number of qualified of leads, opportunities, and sales
  • Quickly find the highest conversion rates between each stage of the buying cycle;
  • Quickly find the highest rate of customer renewal and more importantly, customer churn though the most timely customer churn analysis yet
  • Use Incorta’s Direct Data Platform™ to analyze, report and share dashboard views across the entire organization
  • Allows everyone, from marketing manager to CMO to monitor results in real-time and continually improve campaign and investment ROI through self-service analytics
Sales analytics

Sales Analytics

Increase pipeline conversion rates and velocity with better sales analytics from Icortas Direct Data Platform™ 

  • Measure and monitor standard pipeline KPIs, such as the amount/value of pipeline by sales cycle, conversion rates between stages, velocity between stages, number of opportunities per stage, and win rate percentage
  • Compare current pipeline stats to previous time periods
  • Identify which sales cycle milestones are leading indicators of a deal closing
  • Determine if sales velocity is accelerating in accordance with strategic objectives
  • Determine if there’s sufficient pipeline to support sales forecasts
Forecast analytics for sales and marketing

Forecast Analytics

Get real time accuracy with Forecast Analytics

  • Determine how long it typically takes to win or lose a deal, and how that duration varies by rep
  • Identify the amount of time spent in each stage of the sales cycle according to different factors, such as type of customer or industry
  • Determine which customers or industries take the longest time to close
  • Determine each rep’s average productivity and win rate
  • Identify which reps discount the most money to close a deal, as well as the average amount of the discounts they offer
  • Identify which reps tend to be optimistic early in the sales cycle
  • Identify the reps who are increasing or decreasing commits
Sales performance analytics

Sales Performance Analytics

Improve speed and productivity with Sales Performance Analytics with Incorta’s Direct Data Platform™

  • Measure and monitor standard sales management KPIs, such as YTD sales activity/value, number/value of current opportunities in the pipeline, number/value of closed deals, average number of days to deal close, rep/account breakdown by annual contract value, forecast by rep, and amount won vs. goal/amount expected won vs. goal by rep
  • Compare deal and rep stats to previous time periods—year over year, quarter over quarter, week over week
  • Calculate pipeline growth or shrinkage
  • Identify the best-performing sales reps
  • Identify deals that have pushed to the next quarter or stalled indefinitely


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