Transforming data analytics for culinary excellence
With Incorta, Dom’s Kitchen and Market experienced rapid growth, quick access to data and a user-friendly tool for daily operations.
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Daily
Insights into store sales
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1 year
of zero access to warehouse data to daily usage
THE CHALLENGES
Unleashing data efficiency
| Before Incorta, Dom’s Kitchen faced a significant challenge in effectively accessing and utilizing its data to answer critical business questions. Valuable time was wasted navigating through disparate systems, painstakingly compiling data in spreadsheets, and striving to find meaningful insights. |
THE SOLUTION
Rapid growth, time savings, and streamlined analytics
| Incorta played a pivotal role in Dom’s Kitchen and Market’s rapid growth, providing quick access to data and a user-friendly tool for daily operations. By providing Dom’s with one solution that met all ETL, data warehousing, storage, and reporting needs, Incorta saved the company valuable time and financial resources. The simplified toolset offered by Incorta and PMsquare allowed Dom’s to concentrate solely on their data, rather than being burdened by complex technology implementations. The streamlined approach accelerated Dom’s material maturity level in data analytics, setting them on a trajectory of success. |
“If we had not been using PMsquare and Incorta over the last 12 months, we would be halfway from where we currently are in terms of our ability to understand our customers, our data, and our profitability…”
Marcio Ribeiro, Chief Digital and Information Officer
Product optimization
| Category managers now harness the power of data to gain profound insights into the profitability of their products. This data-driven approach empowers them to not only analyze financial aspects but also uncover valuable insights that contribute to strategic decision-making and overall business optimization. |
Marketing analytics
| The marketing department strategically leverages customer behavior insights to craft personalized promotions and offerings. This data-driven approach ensures that marketing initiatives are finely tuned to individual preferences, creating a more engaging and targeted experience for customers, ultimately leading to enhanced customer satisfaction and loyalty. |
Real-time financial updates
| The finance department tracks sales and profitability in real-time, keeping an eye on the day-to-day and week-to-week progress of store operations. This real-time tracking not only ensures an up-to-the-minute understanding of financial dynamics but also enables swift and informed decision-making, contributing to the overall agility and financial health of Dom’s Kitchen and Market |
