Company, Product

New Kid on the Quad: Incorta Named for the First Time in the Gartner® 2022 Magic Quadrant™ for Analytics and BI Platforms

Today, I am proud and beyond thrilled to announce Incorta’s first time recognition in the Gartner® 2022 Magic Quadrant™ for Analytics and BI Platforms report. 

At Incorta, we believe recognition from Gartner is a major milestone for every technology company with a bold vision to change the world, and Incorta is no exception. It’s a resounding validation of our company vision, mission, technology, and go-to-market execution.

Most importantly, it’s validation from our customers, which include the most valuable company in the world, the largest coffee chain in the world, the world’s leading electronics retailer, the creator of the world’s biggest social media network, and the largest streaming entertainment company in the world – to highlight a few. We are thankful for their support, as well as the support of our partners, investors, and the entire team here at Incorta. 

We are being recognized as a Niche Player in the 2022 Gartner® Magic Quadrant™ for Analytics and BI Platforms. That’s a good fit for Incorta because our primary focus is delivering high-powered operational analytics with unlimited access at speed and scale. And when you consider the impact our technology is having on our customers, it’s clear that operational analytics is the most impactful corner of this industry. 

Operational analytics is all about the data and analytics that underpin an organization’s financials, supply chains, manufacturing, and people – the core parts of a business that create value, and around which everything else revolves. Historically, much of this data was locked up in applications and data warehouses, and then made available to the business through a convoluted set of technologies and processes. But that setup isn’t working anymore. The confluence of COVID-19, the quickening pace of digital transformation, the recentralization of the data and analytics function in the office of the CFO, and several other big trends is creating unprecedented demand for real-time access to up-to-date operational data – and at every level of business. 

The supply side of the data equation has long been constrained by the limitations of traditional data warehousing architecture – including all of the systems and processes needed to prop it up. But not anymore.

Incorta changes the game by delivering full-fidelity, direct-to-source data without the long data pipeline and all of the related data modeling and transformation steps. Our technology makes it very simple for data engineers and architects to make operational data readily available for analytics, as well as support analysts, data scientists, and business users – or “citizen analysts” as we like to call them – on their journey. This is what customers want today: for everyone in the organization to unite around data and innovate together.

In the last 20 years, we’ve seen two major revolutions in the world of data analytics. The first was ad hoc query and analysis on the web, which was pioneered by companies like BusinessObjects, Cognos, and MicroStrategy. The second was data visualization, as pioneered by Qlik, Tableau, and Microsoft Power BI. 

These two revolutions led to important changes in the technology and culture within organizations. Today, everyone is instrumented with dashboards and accountable for KPIs, for example. But while everyone sees the value in data and is encouraged to use it more, there is an emerging “curiosity gap” that is still not being filled. That is to say, there’s a disconnect between what people today want to do with data and what they actually can do with it. As a result, people are constantly being left in situations where they are forced to ask themselves, “how badly do I want to know the answer to this question?”. 

Once again, the data warehousing paradigm can no longer keep up with the demands of today’s world. 

The rise of unified data and analytics platforms such as Incorta marks the beginning of the next big revolution in analytics and business intelligence. What makes our solution particularly special is the ability to access massive amounts of data across multiple business applications and deliver that to end users for analysis with incredible speed and agility. 

We are proud to be recognized in the 2022 Gartner® Magic Quadrant™ for Analytics and BI Platforms report – which you can download here, courtesy of Incorta – and we are already looking forward to showing you even more next year. 

In the meantime, spin up a free trial of Incorta and try it out for yourself today. 


Gartner disclaimer

Gartner 2022 Magic Quadrant™ for Analytics and BI Platforms, Analyst(s): Austin Kronz, Kurt Schlegel, Julian Sun, David Pidsley, Anirudh Ganeshan, 22 March 2022.
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