Customer Segmentation with Data Science & Machine Learning

Having deeper insight into customer types is a competitive advantage across all markets. One example is targeted marketing, where effecting campaign strategies can be tailored to one specific audience at a time. Customer segmentation enables businesses to customize their decision-making processes to different customer subgroups. There is also no need to know exactly how many segments exist beforehand, as machine learning will optimize how segments are defined based on the data being fed into the algorithm.