YES Communities was growing rapidly through portfolio acquisitions, bringing in more properties, employees, and data with each deal. Their FP&A team managed individual budgets for each of their 300 properties while trying to deliver reporting and analytics to field operators, home office staff, and executive leadership.
The company relied on an Excel plug-in for planning and analytics - a system that had worked initially, but couldn't keep pace with their expansion.
The legacy system created friction at every level of the organization:
Speed and Performance Issues
No Single Source of Truth
Limited Visibility
Scalability Constraints
"Before, they'd have to go load the report, print it off, and then start calls... It just caused a lot of frustration and efficiency, especially for our field users."
— Troy Murphy, Director of FP&A, YES Communities
YES Communities evaluated 15 different software solutions before arriving at a key insight: planning and analytics serve different purposes and require different tools.
"Planning and analytics have different jobs. If you have different analysts, you might have a financial analyst and data analyst. They do have different job functions that they're very good at."
— Troy Murphy
The company implemented a dual-pronged approach:
Incorta became the data foundation that unified information from financials, operations, payroll, and CRM systems. The platform's Direct Data Mapping technology eliminated the need for complex data pipelines, while its mobile app gave field operators instant access to the same KPIs and metrics available at corporate headquarters.
Implementation Highlights:
Immediate Performance Gains
Operational Transformation
Time and Cost Savings
Strategic Capabilities
"Even yesterday, I built two dashboards. Throughout the day, I was doing other things as well. We can vet those and validate basically in hours and not days while not losing any of the details that are important for running the business."
— Troy Murphy
YES Communities continues to evolve their analytics capabilities with plans for: