This 70-year-old jewelry brand moved from IT-dependent reporting to daily self-serve insights - for any team.
Summary: James Avery had the data - what it lacked was a way for the business to access it without going through IT. Every report required a ticket. Every insight waited in a backlog. With Incorta, business users across procurement, supply chain, and retail now build and explore their own dashboards, while executives get a single, daily-refreshed view of the KPIs that matter. What used to take a week now happens every morning before the business even logs in.
James Avery Jewelry operates approximately 125 retail stores across Texas, maintains a strong e-commerce presence, and sells through select wholesale partners. James Avery is vertically integrated - from raw material sourcing all the way through to finished goods sold in its own stores - which means it manages a rich and complex data environment across every function in the business.
James Avery's small and mighty IT team supports a large, data-hungry organization. Every reporting and analytics request - from supply chain to retail operations to executive dashboards - flowed through that same IT team, creating a growing backlog and a company increasingly reliant on Excel workarounds.
The supply chain team was wrestling with data from Oracle Demantra and Oracle ASCP planning modules. Extracting, modeling, and reporting on that data was time-consuming and brittle. Business analysts downloaded data into Excel and built their own views -leading to inconsistencies, version conflicts, and eroded trust in the numbers.
▪ IT was an inadvertent bottleneck. All reporting requests landed with IT, creating a backlog that delayed business decisions and, at times, caused missed opportunities.
▪ No self-service capability. Business users lacked the tools to build and explore their own reports. Everything required IT involvement.
▪ Trust issues from fragmented data. Analysts pulling from different systems arrived at different numbers. There was no single source of truth.
▪ Manual, time-intensive reporting. Compiling a key report - like inventory readiness vs. plan - required pulling from multiple sources, stitching them together in Excel, and distributing via email. It happened once a week, simply because it took that long.
For a vertically integrated company with data spanning procurement, manufacturing, retail, and e-commerce, not being able to get a unified, timely view of their data was a glaring constraint.
James Avery selected Incorta as its enterprise analytics platform with a clear goal: one place for all key KPIs, one view for all executives, and the ability for business teams to self-serve their own reports and dashboards.
The supply chain team led the initial rollout, leveraging Incorta’s pre-built accelerators for Oracle ERP modules to stand up reporting in under three weeks - a timeline that shocked the team used to months-long implementations.
Key capabilities deployed:
▪ Inventory readiness dashboard. What once required weekly manual compilation from multiple reports is now refreshed every morning before the business logs in. Executives see a single, current view of inventory health vs. plan—built by business users, not IT.
▪ Self-serve analytics for all teams. With Incorta, analysts across procurement, retail, and operations can now build and modify their own dashboards. The IT backlog has cleared. Business users are in the driver’s seat.
▪ Near-real-time data for critical datasets. James Avery is progressively moving key datasets toward near-real-time refresh cycles, giving decision-makers current information rather than yesterday’s numbers.
▪ Secure data sharing with external partners. Role-level and folder-level security enables James Avery to share relevant data with outside partners - each seeing only what they’re entitled to see.
The shift from reactive to proactive has been the most transformative outcome. Reports that were produced once a week - because compilation took that long - are now refreshed daily. Business teams that once waited for IT are now building their own dashboards and making faster, more confident decisions.
The ERP implementation accelerators cut time-to-value dramatically. Modules that would have taken months to stand up with a traditional BI tool were live and tested in two to three weeks - allowing James Avery to prove value quickly and expand adoption across the organization.
With Incorta, James Avery now has the data foundation it needs to pursue AI pilots and advanced analytics - with a sound data governance process being established before expanding further.