Incorta Direct Data Platform

The unified data analytics platform that provides everyone with the means to acquire, enrich, analyze, and act on business data with unmatched speed, simplicity, and insight.


Incorta Intelligent Ingest

The fastest way to transform, connect, and prepare data from multiple data sources for complex analytics.


resource-icon-newResource Center

Stop here for guides, blueprints, ebooks, and other resources that illustrate modern approaches for accessing, analyzing, and acting on data across roles and industries.



Get all the facts on modern analytics in self-paced learning paths led by our experts. Enjoy courses designed for administrators, developers, and analysts.



Dive into Incorta with official documentation, how-to’s, tech specs, user tips, and more. Get the answers needed to optimize your daily user experience here.



Join others and discuss the platform, register for webinars, explore events, learn about new product releases, and get support from the Incorta community.



Need help navigating Incorta? Our experts are ready to help. Our team is here to answer questions, troubleshoot, and provide solutions to optimize user experiences.


Incorta Named for First Time in Magic Quadrant™

CEO Scott Jones shares insights on Incorta being named in the 2022 Gartner® Magic Quadrant™ for Analytics & BI Platforms. "The data warehousing paradigm can no longer keep up with the demands of today’s world."

Read Blog

Incorta Named for First Time in Magic Quadrant™

With Incorta and Microsoft Azure, the worlds largest coffee retailer analyzes billions of daily transactions across every store in real time.



Real-time transactional and gift card program insights drive efficiencies and customer success

As a global enterprise with 32,000 stores worldwide, it’s imperative to understand what drives growth across audiences, regions, and campaigns. To improve consistency and save costs, this leading coffeehouse chain needed a solution that could quickly access, deliver, and report on siloed data across departments, and effortlessly manage billions of complex data points in real-time with enterprise-level security—all without compromising performance.

With Incorta, this Seattle-based chain can access existing and real-time data from a wide range of sources and enterprise systems, providing global visibility where teams need it most. Our platform also gives business leaders the power to extract, filter, and analyze billions of data points with immediacy and confidence, resulting in smarter, faster data-driven outcomes. And as an M12 Partner with Microsoft’s VC arm, Incorta’s seamless integration with Microsoft Azure makes it possible to migrate analytics across systems, translate complex application data, scale Incorta’s offering across multiple sources, and identify key opportunities for expansion.

“Incorta has been critical to our brand, enabling faster delivery of data engineering and analytics capabilities in the Finance and Supply Chain spaces. This product has empowered many technologies and business partners by unifying valuable data from disparate sources.”

Using Incorta, this global coffeehouse chain benefited from


Stress-Free Data Integration

Incorta significantly reduces the corporate risk associated with data integration issues by seamlessly retrieving and managing billions of data points across existing systems.


Unparalleled Visibility and Speed-to-Market

Incorta gathers and shares data across systems, breaking down silos across enterprise systems and technologies and offering insights without the need for complex modelling and transformations.


Unrivaled Agility with Real-Time Insights

Teams can move with more confidence and faster than ever before using Incorta’s real-time insights, accelerated reporting, and near-instant filtration and extraction processes.

The Challenge

Lack of insight into performance across locations and gift card transactions

Our customers realized that they needed timely, comprehensive access to data across all locations, like the cost of goods sold at a granular, transactional level: by product, region, store, and week, to elevate operations. Improving visibility into their multiple lines of business would sharpen the supply chain and help them choose the right products for the right places for stronger profitability. They also needed a solution that could integrate seamlessly with one of their primary technology providers: Microsoft.

The Solution

Next-generation data analytics that offer profitboosting insights in real time

Incorta is the only data platform that can perform direct data mapping: the ability to gather and join data from anywhere across a technology stack—regardless of source, size, format, or complexity, and unify it without any need for complex and time-consuming data modelling or transformations. Our platform’s ability to load data (from anywhere) and seamlessly process and tailor analytics to meet objectives, and offer actionable insights in real-time helps customers move faster than ever before.
During a proof of concept, this leading global retailer saw

Incorta extracts and delivers billions of data points with ease, immediately realizing the speed and value of unified analytics. Incorta’s integrations with today’s major cloud technologies give brands unparalleled flexibility and control of their data. Incorta even allows brands to enable stickier, more advanced Azure Data Services such as cognitive services, bots, artificial intelligence, and machine learning. This is because Incorta can extract data from a brand’s original application and/or data store and bring it into a single location in standard parquet format for seamless management in Microsoft Azure and other programs.

The Results


Increased Agility And Productivity.

80% decrease in project time-to-completion — with this brand’s 12-month project completed in just 10 weeks with Incorta—driven as a result of our accelerated approach to managing and uniting data across systems.


360° Visibility For Stronger Profitability Reporting.

Over 35 billion gift card transactions analyzed, giving this retailer access to billions of records spanning over 20 years that expose hidden profits associated with gift card use (remaining balances, repeat purchases, etc.)

Over 20,000 SKUs were analyzed at an individual level, with Incorta giving each category manager the power to generate their own reporting and share key insights about individual product profitability.


Overall business success.

32,000 locations worldwide analyzed in real-time, improving this retailer’s awareness of which goods and services perform best across individual stores, regions, audiences, and campaigns.

40% decrease in food production costs, a direct result of improved visibility and increased agility delivered by Incorta’s real-time analytics, accelerated reporting, and actionable insights.

Smarter, data-driven business practices, created as a result of consistent findings made possible by Incorta’s comprehensive analytics scaled across all lines of business.

Unleash the Power of Your Data
with Incorta

Free Cloud Trial