Direct Data Platform™

The Incorta Direct Data Platform™ is a self-service solution designed to analyze data from any source with lightning-fast speed, simplicity, and insight. Go here to see how it’s done.


Incorta Cloud

The fastest path from complex data to the best intelligence possible. Incorta Cloud provides a modern and cost-efficient platform for data analytics, data science, and business intelligence.


Direct Data Mapping

Incorta Direct Data Mapping™ reduces query times by more than 10x without any transformations, reshaping, modeling, or data aggregating. 


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How to know your customer using data

With more customer data available than ever before, teams can finally identify critical trends quickly and make smart pivots for faster growth. Learn how to apply these strategies during COVID in this blog.

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Incorta Blog

Get the latest on Direct Data Platform topics, including Direct Data Mapping, and Incorta Cloud.

Blog Articles

The Hidden Costs of IT Charging for Analytics-Ready Data

Is your organization still charging teams for basic access to data? For many CIOs today, the hidden costs of this legacy model are becoming increasingly clear. In almost every situation,...

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Natasha Lobo: Sales Engineer / Fashion-Tech Blogger / Opera Singer

“Our rapidly evolving Presales team at Incorta is filled with top tier talent coming from a diverse set of backgrounds and experiences. The Presales charter is a simple one—We bring Life to the...

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The Analytics Stack is Consolidating… Now What?

As the technology that underpins data and analytics continues to advance, consolidation is taking place across the traditional analytics stack. It’s a natural evolution in the lifecycle of...

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Death of A Star Schema (Redux): Moving Beyond Inmon and Kimball

Picking the right data model is one of the most important decisions that senior IT leaders can make. Historically, there were two models to choose from: Ralph Kimball’s “bottom-up” approach to...

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Keeping Self-Service BI on the Right Side of the Law

All around the world today, government regulators are turning their attention to data privacy and protection. With the arrival of GDPR, CCPA, New York Privacy Act and a growing list of others,...

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Do You Have an Unhealthy Obsession with the Single Source of the Truth?

Establishing a “single source of truth” for an organization’s data is the holy grail for many data executives and their teams today—and it’s a big mistake. More often than not, this type of...

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​Avoiding Self-Service BI Disasters: 3 Strategies for Senior IT Leaders

Does the thought of moving to self-service business intelligence keep you up at night? You’re not alone. 

Senior IT leaders are often stuck between a rock and a hard place when it comes to...

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Analytics Without Behavior Change Is Just Expensive Artwork

Analytics can have a transformative effect on business, but it requires highly-intentional design around the user experience. That’s because the ultimate goal of analytics is much deeper than...

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Unfettered “Data Curiosity” Kicks Off New Era of Problem-Solving at Nortek

We at Incorta talk a lot about “data curiosity.” It’s our term for what’s enabled—and ignited—when a data analytics tool becomes truly interactive, allowing users to ask and immediately answer a...

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Top 3 Tariff/Supply Chain Analyses You Need to Do Today

Uncertainty and volatility in the global trade environment continues to rock the U.S. economy.

Executives are realizing the relative stability enjoyed by global supply chains over the past two...

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